Barbara Ginty, CFP® Founder and CEO

Barbara started her career on Wall Street working for Bloomberg and Credit Suisse in equity derivative algo sales. She found that she was helping friends and friends of friends with personal finance in her free time. Helping others gain confidence in personal finance became a passion so she underwent a career shift to focus on personal finance full time.

Barbara received her CFP certification from NYU and now owns a financial firm with two locations. Her firm caters to clients from all financial backgrounds and ages. Between Barbara’s time on Wall Street and her time working with individuals, she has the experience to provide a high level of expertise to her clients. Recently, she was ranked in the top 10% of female advisors for her broker-dealer in the country!

In addition to one-on-one client meetings, she teaches in-person classes and has taught over 1,000 students to date. Due to the overwhelmingly positive feedback from the classes, she is now providing financial literacy classes and content online to reach more students with the aim to bolster their confidence in personal finance.

Barbara was a finalist to pitch Planancial, to MSNBC’s cohost of Morning Joe, Mika Brzezinski, in her Know Your Value ( event in New York City on October 30th, 2017. Barbara was one of three finalists who were selected to pitch her business to Brzezinski and a panel of star-studded entrepreneurs and celebrities including Martha Stewart, Bobbi Brown, Sarah Jessica Parker, Tracy Anderson and Joe Scarborough. Through her work with top-notch leaders and executive coach Liz Bentley (, Barbara was reaffirmed of the need for personal finance education and her ability to meet that need.

Planancial is the vehicle to empower individuals to add value to their lives, work towards smart financial decisions, and learn how to make their money work for them.

Betsy Davis, Chief Strategist

Betsy Davis is the Chief Strategist for Planancial. Teaming up with Barbara Ginty to launch Planancial’s Financial Rock Star series perfectly blends Betsy’s passion for the transformative powers of education and video production. She’s proud to create and deliver entertaining and informative videos that distill complex financial concepts and empower viewers to become confident and savvy in personal finance.

Betsy has spent her career working at the intersection of education, media and finance. After graduating from Boston College, Betsy helped produce PBS Kids’ Emmy-award winning television show WordGirl as well as SciGirls, for which she won an Emmy in 2010. In 2011, Betsy earned her M.S. Ed in Higher Education from the University of Pennsylvania’s Graduate School of Education, where her studies focused on higher education finance, student debt, and federal financial aid policies.

Upon graduation, Betsy spearheaded recruiting and marketing at Loyola University Maryland as the Director of Program Operations for a graduate counseling department. In this role, she combined her experience in project management and educational media to improve and grow the programs. Betsy continued to focus on financial aid and student loans, teaming up with the Financial Aid Office to launch a series of virtual financial aid information sessions for current and prospective students. She also partnered with the Dean on an initiative to revamp the grant and scholarship policies to better meet the needs of the university and its students.

Betsy will continue using her unique skills to further Planancial’s mission of educating others about personal finance. Financial savvy is vital; it creates the power necessary to achieve independence and personal success.